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The Costly Difference between Advertising and Marketing   
By: Michael Krisa, Interview with Dan Gooder Richard

One of the biggest follies I see agents make time and time again is wasting good money on what they think will make the phone ring. I’m talking about advertising--bus benches, flyers, calenders, basically anything that will hold ink is fair game.

It pulls on my heart strings knowing that somewhere in a grade school class one child is asking another:

“Johnny – have they found your dad? I saw his face on a shopping cart.”

What savvy, successful agents know is that there is a distinct difference between advertising and direct response marketing. Marketing is targeted, quantifiable and duplicatable.

Dan Gooder Richard is an expert in the art of direct response marketing and in this video interview will discuss:

  • Identifying a niche
  • Speaking the customers' language
  • How to make your phone ring
  • The costly difference between advertising and marketing.

 




Michael Krisa
 Also known as "That Interview Guy", Michael Krisa rubs shoulders with the biggest names in real estate. In his unforgettable one-on-one interviews, Krisa goes "behind the scenes" with the greatest minds in the business to get their candid take on the industy's most pressing issues.

Contact the author at michael@thatinterviewguy.com



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