Book Review: The Science of Online Marketing

July 31, 2010
By: Editorial Staff

Fayetteville, NC (PRWeb) - Matt Jones, President and CEO of FavoriteAgent.com and author and syndicated columnist, began as a brand new REALTOR® in June of 2002. In his first year in the business he listed 114 homes and closed $6.4 million dollars in a market where the average sale price was only $105,000. Using just a few simple strategies, he rapidly grew his single agent practice to a large team and ultimately to become the largest company in his local market.

Unlike many of today's real estate coaches, Matt practices what he preaches every single day. "If we weren't actually doing it every day," says Jones, "CNN would have never featured our company. And they said we were 'changing the way real estate is being done in America'."

Having read it, I can testify to the fact that The Science of Online Marketing is just that: a very scientific and factual approach to the seemingly nebulous field of Internet marketing. It's not a collection of recycled theories -- it's a brand new approach to the business, and an approach whose time has come.

In this ground-breaking new book, Matt teaches agents exactly how to generate and close real business from their websites -- just like he did and just like many of today's real estate giants do. "It's not just about having a website." says Jones. "Nearly every agent has a website, and yet most don't do any real business from their websites." According to the National Association of REALTORS®, as many as 94% of all customers today begin online. In our view, that makes Internet marketing a "big deal".

According to Matt, "The difference for me was that I made a science of online marketing." He goes on to say, "It doesn't matter how good you are if you have no customers, and most agents could be literally overwhelmed if they only took the time to learn how to market online." But it's not just Matt. Other agents who've learned this "science" are seeing similar results.

One such agent is Randy Roach, a top producer in Phoenix, AZ, who claims that Matt's system transformed his business. "Without learning this system, I would still be using the old traditional ways of doing business," says Roach "It's the reason that I am where I am today."

I highly recommend you buy this book. In it Matt reveals how any agent can generate a huge percentage of his business from the Internet using a few simple and affordable strategies that you won't learn anywhere else. But I'll warn you up front: This book is a lot to absorb and you may find yourself reading it over and over.


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LCM Book

LCM: The Secret to Success in the New Age of Real Estate

Matt Jones describes the secrets that made him one of the top producing agents in the country in just a few years. This book is an overview of the technology and the methods that grew FavoriteAgent.com from a single agent practice to the largest company in Matt's local market.
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Ultimate Listing Presentation Book

The Ultimate Listing Presentation

Matt follows up his debut release with an expansion on his listing presentation — the very presentation that won him over 114 listings in his first year in the business, all at 8% or more, in a market that typically lists for 6% or less. This is probably the most unique listing presentation you've ever seen, and it works every single time! You'll have your clients begging you to list at a premium!
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Traffic: How to Sell Fast and Net More Book

Traffic: How to Sell Fast and Net More

In Traffic, Matt takes his listing presentation — the very presentation that won him over 114 listings in his first year in the business , all at 8% or more, (see The Ultimate Listing Presentation, above), and presents it to the "non-professional" general public. In it he discusses when selling their home FSBO is a good strategy for a seller and how to find a good agent.
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Becoming a Mega-Producer Book

Becoming a Mega-Producer

Becoming a Mega-Producer moves from the listing side of the business and speaks directly to the buyer side. This powerful edition is a step-by-step walk in the shoes of Matt Jones, as he shares his secrets to becoming one of the top agents in the country in less than 5 years.
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Ten Steps to Real Estate Success Book

Ten Steps to Real Estate Success

Thinking about beginning a new career in real estate? This powerful book is a step-by-step road map for success. Starting at ground zero, and moving to becoming a top-producing agent, Matt shares secrets you won't find anywhere else. Whether starting or starting over, this is a must read!
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20 Questions Book

20 Questions: Everything You Always Wanted to Know about Real Estate... but Were Afraid to Ask

20 Questions goes from sacred cow to sacred cow, slaughtering them one by one. This phenomenal book shatters many of the traditional real estate practices and explains exactly why they don't work like they once did.
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The Virtual Office Model Book

The Virtual Office Model

The Virtual Office Model is the quintessential expose of traditional real estate. In this book Matt not only steps outside the box -- he leaves you wondering what a box is. What begins as a historical overview of the industry, then moves to explain why the industry is dying a slow death and presents a phenomenal answer to the problems of today's traditional model of real estate.
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Max-Bang! Book

Max-Bang! All New Proven Strategies That Will Maximize Your Profits!

Max-Bang! All New Proven Strategies That Will Maximize Your Profits! is a collection of ideas, each of which can make or save you thousands of dollars in your practice of real estate. Half of the chapters discuss strategies for increasing revenues, while the other half cover specific ways for saving money using ordinary, everyday ideas. You'll pay for the book 100 times over with the first idea!
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