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By: Stefan Swanepoel
What do you mean you didn’t know that they were talking about you, your company, your brand and your service?
Of course they are, every day, and not even behind your back. No, the discussion is in the open, right there on the web, in the chat room, in the forum and on one of the many social media networks spanning the globe.
It's time you got in touch with a rapidly growing information base. With each passing day the information is growing exponentially and it’s vital that you get in on the dialogue.
Here are some of the online media outlets that you should be monitoring regularly:
- Search Engine Results
- Press Releases
- News Services/Group
- Blogs
- Social Media Networks
- Video Releases
- Podcasts
- Resource sites such as Wikipedia
- Q & A sites such as Yahoo Answers
What? You don’t have time. No problem. Set up automated listening posts that serve as monitors and that then report back to you with the information of where, who and what was said.
Google Alerts is simple example of such as online tool that allows you to set up alerts around keywords. When these words then appear in websites, press releases, blogs, discussion forums, Google will send you an email with a link to the exact spot.
Cool, right?
So what specifically should you be tracking with these tools? Well, for starters how about items such as:
- Your personal name
- Your trademarks
- Your company name
- Your competitor.
- Your franchise brand
- Your products and services
- Your existing key customers
- Potential customers you are courting
- Key markets you operate in or wish to operate in
The list is really almost endless, but be careful because you may be flooded with too much information. The internet connected us all together and now social media is making the conversation evolve into the most important feature since email. Are you in on the discussion?
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A leading visionary on business trends and change in the real estate industry, Stefan Swanepoel has penned fifteen books, whitepapers, and reports, including the Amazon Bestseller Real Estate Confronts Reality (1997), the widely acclaimed annual Swanepoel TRENDS Report (2006-2009), and the new Swanepoel SOCIAL MEDIA Report (2010). To contact the author or learn more about any of his books visit www.RETrends.com. |
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